How do you make such a boring subject as bureaucracy, metrics, 
objectives and budgets easy? That was the goal.


Some of the illustrations were done in Illustrator, others directly in After Effects. I always prefer to do everything in AE, as I find it more integrated for the animation and the workflow with gradients, glow, shadows, lights, and post-production effects.
Frames

Art direction, Motion Design, Sound Effect: Paola Dreossi

 Thanks for watching!

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